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HR leaders working together

Meet Your Trusted HR Partner

Founded by Doug Betts, a visionary HR leader with over 20 years of experience across various sectors, Sure Betts HR Solutions embodies a commitment to excellence in human resources management. We started with a simple mission: to break away from conventional HR practices and offer innovative, straightforward solutions that genuinely work for businesses.

Enhance Employee Well-being and Prevent Disputes

I will make a positive difference to your business by making sure you give your employees a great experience of being at work so they won’t want to leave and work for the competition, avoiding the headaches of having to deal with sickness, grievances, low morale/productivity, rehire costs and spending time fighting off disgruntled ex-employees at tribunals.

So whilst I can work with you on the “cure” and legal compliance side of things, I can also effectively help you prevent issues occurring in the first place by being your go to people expert, whether that’s as a fully outsourced service, occasional advice, HR projects or Leadership Coaching. 

Doug Betts, HR leader

My mission is to develop great people leaders to reduce employee turnover and increase wellbeing and profitability.

HR leaders time efficiency

How It All Started

Sure Betts HR Solutions Logo

I entered the HR field in 2001 with a passion for enhancing workplace environments and helping people excel in their roles. Over the years, I've developed expertise across various HR functions—from recruitment and payroll to change management and conflict resolution.


My consultancy began as a support system for friends' businesses and has grown, especially during the pandemic, into a trusted advisory for business owners dedicated to the welfare of their teams. Committed to legal compliance and efficient processes, I pride myself on a practical yet compassionate approach to HR, striving to improve business operations and reduce workplace issues without unnecessary red tape.

My Values

When I started looking at my business I thought about who I’d looked up to and admired and respected in the past. I realised that all my real life and fictional heroes and heroines had one thing in common – they were positive disruptors.


That is, they didn’t accept conventional wisdom and went about doing things their own way, whilst changing their environment for the better.

Continuous Improver

I seek to continually learn and improve my knowledge. I learn from my mistakes and practice humility. I will believe in myself but be open to constructive criticism

Positive Disruptor

I will always ask “why” and question things. I won’t be afraid to have difficult conversations when needed. I will constructively challenge others and myself.

Purposeful Achiever

I use my time wisely to get results. I am ambitious and want to make a positive difference in what I do. I will be decisive and not f*** about unnecessarily.

Diversity Celebrant

I celebrate and respect people who are different to me. I will always look to find common ground and connection.

Real Human

I will be my authentic self and march to my own beat. I will do the right thing even when no one’s looking. I will be there for people when they need me.

Do these values resonate?

Let me know what you think! I've also helped Companies develop their values and vision to help create the right culture.

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